The Moroccan group Novatis, a key player in the “hygiene and healthcare” sector (also known as “care”), has officially changed its name to “Riaya Industries.” This announcement was made during the company’s 20th-anniversary celebration in Casablanca, attended by all employees and top management. “With ‘Riaya Industries,’ we are announcing much more than just a name change. It represents a consolidation of our achievements, made possible through the support of our loyal partners, customers, consumers, and the communities of our brands, as well as the opening of a new chapter of progress,” stated the company’s management.
Through this new identity, “Riaya Industries” embodies the mission that has guided its creation and growth: providing the best assistance and highest quality products and services to consumers, under the best conditions. Supported by a strong “brand platform,” “Riaya Industries” serves as the umbrella for the group’s many leading brands, including Dalaa and Câlin in baby diapers, Mia in feminine hygiene products, Sany in household paper, and Nova in adult diapers.