Feminine Care

Riaya Industries developed the first production line of feminine care products in June 2017 and launched its first feminine care brand, Mia.
Operating in a market where only 30% of women use sanitary pads, we aim to democratize access to intimate feminine hygiene for all Moroccan women.

Mia: an ambition called “Hygiene for All Women”
Mia is the first 100% Moroccan brand in the feminine care category.
Riaya Industries made the launch of Mia much more than a commercial endeavor—it is a genuine contribution to the educational effort on this important issue.