Our History

Time travel through the Riaya Industries story

2003

Creation of Novatis Group and acquisition of a first factory specialized in the production of baby diapers.

2004

Launch of the first Optimum brand of baby diapers

2006

Acquisition of the Norsudex factory.

2008

The optimum brand becomes Dalaa Extra.

2009

Installation and launch of the 1st adult incontinence line in Morocco, under the brand Nova Confort.

2012

The Dalaa brand is now the market leader.

2013

Start-up of Jeesr, the largest tissue paper processing factory in Morocco, with an investment of 500 million dirhams (MAD).

2015

Launch of the baby diaper brand : Calin.

2017

Installation and launch of the first feminine hygiene line, the Mia brand.

2018

Installation and launch of the first line of baby nappies in Africa.

2019

Launch of Novatis West Africa, based in Dakar, to cover the West African region.

2019

Acquisition of a 120,000 m² factory in India and launch of Novatis India

2023

Novatis Group becomes Riaya Industries