Welcome

Letter from the Chairman

President

Abdallah Badaa,
Chairman and CEO

Dear Shareholders, dear Readers, dear Employees,

For nearly two decades, Riaya Industries has consistently delivered value-driven, accessible brands, rooted in innovation and generosity. Our mission is simple: to ensure quality care is a universal right, not a luxury. Since 2003, under the visionary guidance of His Majesty King Mohammed VI, we have thrived in Morocco, a country known for its hospitality and warmth. Our core principles of sharing, dedication, daring, and continuous innovation guide us as we enhance lives through our 100% Moroccan manufacturing, using cutting-edge technologies.

Morocco is at the heart of Riaya Industries, reflected in every product we create. We are committed to serving infants, mothers, seniors, women, and households with care, comfort, and tranquility. Our integrated ecosystem prioritizes sustainability, safety, quality, and accessibility, ensuring each brand we offer enhances life quality.

Empowered by the trust of millions of consumers, we aim to expand our reach across Africa and Asia, staying true to our roots while embracing global outreach. At Riaya Industries, “By the people, for the people” is our guiding principle, reflecting our dedication to serving humanity.

We are indeed ready for the future.

Sincerely,