The Secret of the Radiantes
Developed by Riaya Industries group in June 2017, Mia is based on the concept “Ser L’Bahiates” (The Secret of the Radiantes), whose secret is well kept ensuring optimal comfort and daily fullness.
Mia celebrates the beauty and strength of women at every stage of life. From adolescence to adulthood, our products are formulated to meet the unique needs of women body. We are committed to enable women to feel confident, healthy and radiant, no matter where they are on their journey.
Mia aims to generalize the use of these products and help ensure that all Moroccan women have access to adequate, high-performance, and affordable protection. This is achieved through a value proposition that offers the best product with the best pricing.
Five years after its launch, Mia is now No. 1 of Feminine Hygiene Category & the “Cotton Feel” Pad Segment with a complete range of soft and comfortable sanitary pads. Mia is the most absorbent pad on the market combined with the softness of its Cotton Touch top-sheet.
Mia Pads : “We are not the Women of one single Pad”
Mia pads provide exceptional menstrual protection and comfort. They come in various variants to meet all needs, from light to heavy flow.
With its Protec Technology using advanced SAG (Super Absorbent Granules), Mia pads offer superior absorption to prevent leaks and ensure dryness to protect women during this period.
They are made with soft, breathable materials to minimize irritation and are free from perfume, making them suitable for sensitive skin.
With secure fit and adhesive wings, Mia pads stay in place, offering reliable coverage and peace of mind for day and night use.
Mia Panty Liners
Mia Panty Liners offer superior comfort and protection for daily use.
Designed to be ultra-thin and breathable, they ensure discreet wear while maintaining high absorbency.
The liners are crafted with soft materials to minimize irritation and are shaped to stay in place, providing reliable freshness throughout the day.
