Feminine Care

Riaya Industries developed the first production line of Feminine Care products in June 2017 and Launch its first Feminine Care Brand : Mia. Operating in a market where only 30% of women use sanitary pads, we carry the ambition of democratizing access to intimate feminine hygiene to the all Moroccan Women.

Mia, an ambition called « Hygiene for all Women”.
Mia is the first 100% Moroccan Brand in the Feminine Care Category. Riaya Industries made the launch of Mia much more than a commercial act, but a real contribution to the educational effort on this issue.