Our History

Creation of Novatis Group and acquisition of a first factory specialized in the production of baby diapers.

Launch of the first Optimum brand of baby diapers

Acquisition of the Norsudex factory.

The optimum brand becomes Dalaa Extra.

Installation and launch of the 1st adult incontinence line in Morocco, under the brand Nova Confort.

The Dalaa brand is now the market leader.

Start-up of Jeesr, the largest tissue paper processing factory in Morocco, with an investment of 500 million dirhams (MAD).

Launch of the baby diaper brand : Calin.

Installation and launch of the first feminine hygiene line, the Mia brand.

Installation and launch of the first line of baby nappies in Africa.

Launch of Novatis West Africa, based in Dakar, to cover the West African region.

Acquisition of a 120,000 m² factory in India and launch of Novatis India

Novatis Group becomes Riaya Industries