Riaya Industries is proud to announce that its leading feminine care brand, Mia, has been awarded Best TV, Offline & Online Campaign at Les Impériales 2026 for its powerful campaign “Serna Hdya / Womanhood is a Gift.”

This recognition marks an important milestone for both Mia and Riaya Industries, celebrating a campaign that goes beyond traditional marketing to create meaningful social impact.

More than a communication campaign, Womanhood is a Gift reflects Riaya Industries’ commitment to building Brands that are deeply connected to consumers’ realities and aspirations, while contributing positively to societal conversations.

For generations, a girl’s first period in Morocco was experienced in silence, often unspoken, yet deeply lived. With Mia, we chose to reframe that moment with dignity, warmth, and meaning.

Not by disrupting culture, but by listening to it. By honoring memory, transmission, and the powerful intergenerational bonds that have always existed between Moroccan women.

Because the most meaningful brands do not simply sell products, they shift something slowly, softly :

– They shape conversations.

– They shift perceptions.

– And over time, they contribute to moving society forward.

This recognition feels especially meaningful. It reinforces a conviction we deeply believe in at Riaya Industries: when marketing is built on insight, consistency, and cultural relevance, it can create lasting impact. This is the kind of work worth doing.

This award recognizes the vision, creativity, and dedication of all the teams that contributed to bringing this campaign to life.