Riaya Industries is proud to announce that its leading feminine care brand, Mia, has been awarded Best TV, Offline & Online Campaign at Les Impériales 2026 for its powerful campaign “Serna Hdya / Womanhood is a Gift.”

This recognition marks an important milestone for both Mia and Riaya Industries, celebrating a campaign that goes beyond traditional marketing to create meaningful social impact.

More than a communication campaign, Womanhood is a Gift reflects Riaya Industries’ commitment to building Brands that are deeply connected to consumers’ realities and aspirations, while contributing positively to societal conversations.

For generations, a girl’s first period in Morocco was experienced in silence, often unspoken, yet deeply lived. With Mia, we chose to reframe that moment with dignity, warmth, and meaning.

Not by disrupting culture, but by listening to it. By honoring memory, transmission, and the powerful intergenerational bonds that have always existed between Moroccan women.

Because the most meaningful brands do not simply sell products, they shift something slowly, softly :

– They shape conversations.
– They shift perceptions.
– And over time, they contribute to moving society forward.

This recognition feels especially meaningful. It reinforces a conviction we deeply believe in at Riaya Industries: when marketing is built on insight, consistency, and cultural relevance, it can create lasting impact. This is the kind of work worth doing.

This award recognizes the vision, creativity, and dedication of all the teams that contributed to bringing this campaign to life.

The Moroccan baby diaper brand Dalaa has reached a significant new milestone: it is now officially recommended by pediatricians, following the endorsement of the Casablanca Association of Private Pediatricians (ACPP).

This recognition was granted after a thorough audit conducted in December 2024 by the ACPP’s scientific committee, led by the internationally renowned pediatrician Dr. Moulay Said Afif, also a member of the National Vaccination Commission and President of the Moroccan Society of Medical Sciences.

“As part of our audit activities, we visited the production facilities of Riaya Industries with members of the ACPP committee. We carefully reviewed the entire manufacturing and quality control processes of Dalaa baby diapers, which we now recommend unanimously,” stated Dr. Afif.

For Mr. Soufiane Badaa, General Manager of Riaya Industries, this endorsement is both a validation of the brand’s long-standing pursuit of excellence and a springboard for a new phase focused on innovation and performance.

“This label strengthens our confidence and deepens our commitment as a Moroccan brand, one that will always remain true to its origins,” he added.

Since its launch in 2008, Dalaa has grown into a national success story, widely recognized as a leader in the baby diaper market. For over 14 years, Moroccan mothers have consistently voted Dalaa as the number one baby diaper brand, and in 2024, it was named Product of the Year.

Through a partnership with the Ministry of Health, Dalaa plays an active role in educating and supporting new mothers across Morocco, from public hospitals to local health centers.

Certified for Quality (ISO 9001 2015), Safety (ISO 45001 2018), and Environmental Standards (ISO 14001 2015), Dalaa is also labeled “Excellent” by dermatology experts in Germany.

With this latest recognition from the pediatric medical community, **Dalaa continues to affirm its role as a trusted partner for Moroccan mothers, proudly supporting what we call the “Oumouma Maghribia,” Moroccan motherhood.